Lauren Woodiwiss, “Revealer of Remarkable Consumer Insights”, keeps it real by making sure the voice of the consumer is heard.
Her breadth and depth of experience in both qualitative and quantitative marketing research techniques and commitment to creative, high-quality research methods allows Lauren to offer practical recommendations and intelligent solutions regardless of company size, project scope or budget considerations.
She is particularly adept at mining remarkable consumer insights via various in situ observational techniques. And she never shies away from highly emotional and sensitive topic areas.
Lauren received her undergraduate degree from the University of Cincinnati and has continued her ongoing education through professional seminars and training including those offered by the Burke Institute, the Creative Problem Solving Institute (CPSI) and the Qualitative Research Consultants Association (QRCA).
While it’s true that Lauren took her first job in research at Burke basically because it promised a more regular income than managing the Santa Claus corps at a Cincinnati area mall, it has become a passion … second only to her dream to live in Paris some day!